Last Updated: Sunday, 03 December 2017 14:14
Purpose of Training
The Short Course Award (SCA) will build the skills, knowledge and aptitude of Awardees to contribute to the ongoing development of the tourism sector. It will provide Awardees with an enhanced awareness of the benefits of a well-planned and appropriately resourced tourism industry, using contextually appropriate examples of successful Australian approaches. Awardees will be given broad exposure to a range of models and practices of relevance to the tourism sector in Sri Lanka.
Sustainable business practices within the Australian sector that are compatible with the promotion and maintenance of natural and cultural heritage will be a feature of the course. There will be a particular focus on regional and community development, with a view to highlighting those parts of the Australian experience that parallel Sri Lanka’s comparable interests, priorities and investments in the development of its own industry.
Ultimately, the SCA will provide practitioners with the skills and knowledge to better plan and manage tourism activities within their respective public organisations and private sector enterprises. Awardees will also have an improved awareness of how diversifying the economic benefits from tourism can have a significant social dividend through the empowerment of communities to manage their own natural and cultural resources.
The course will demonstrate Australia’s experience in value chain development with a particular emphasis on eco-tourism, aquatic and adventure sports, cultural heritage and food. The role of the private sector (in particular micro and small enterprises) in driving the development of these activities will be a focus of the short course. It is anticipated that interaction with Australian organisations and practitioners will emphasise the role of public-private partnerships in the development of tourism related products and services.
The SCA will place an emphasis on:
- The benefit of tourism policies that promote sustainable practices within business and community based enterprises to; increase investment, develop experiential tourist products, and promote the active and responsible management of shared resources, and ensure equity, safety and protection for women and children;
- Developing a sustainable sector that provides a strong foundation for economic growth through the diversification of benefits derived from international and domestic tourism and via improved access to market and educational opportunities;
- Sustainable practices that promote urban and rural development/regeneration, natural resource management, eco-tourism development and wildlife conservation;
- Enhancing business and government cooperation (including public-private partnerships) in planning and development activities to create stronger working relationships, improve oversight, and increase the competitiveness of the sector;
- Engagement of key stakeholders, with a focus on regional tourism cooperation and the strengthening of provincial development initiatives and local communities;
- Existing and emerging learning and development needs in the sector including; the development of an effective skills development system that leverages partnerships between governments, industry, local communities and vocational education and training providers along with civil society organisations that represent marginalised groups (people with disabilities, indigenous people, women and children);
- Micro and small business enterprise development with a particular focus on aquatic and adventure tourism development and increasing returns through the strengthening of market linkages in agricultural / food production, marketing and distribution; and
- Australia’s experience in creating visitor experiences, destination branding and promotional strategies and in providing an enabling environment that encourages and nurtures female entrepreneurship and inclusive participation.
The short course will comprise up to twenty emerging and middle to senior management executives representing both government, non-government and private sector organisations with existing responsibility for the formulation and implementation of tourism strategies and associated programs.
Who can apply
Applicants who are currently employed in the tourism sector and have the potential to apply the knowledge and experience gained through course participation on their return to Sri Lanka are encouraged to apply.
Selected applicants will be required to complete their negotiated ‘Return to Work’ Plan, which will involve the implementation of observations and learnings obtained during the short course in Australia.
Female applicants, people with disability and people from marginalised groups are encouraged to apply.
Specific Eligibility Criteria:
To be eligible, candidates must:
- Be currently working in an area connected to the tourism sector and possess particular industry experience or experience in the development and / or implementation of tourism programs or projects. It is anticipated that representatives from public sector will have specific responsibilities for program design, implementation, monitoring and evaluation. Applicants representing private sector enterprises should demonstrate experience with a focus on tourism development and / or service provision;
- Have occupied their current position for at least 6 months with a minimum of two years of relevant work experience;
- Not have attended any previous Australia Awards Fellowships or Short Course Awards;
- Have access to the internet and be computer literate;
- Be assessed as having an adequate level of English to be able to participate in this course;
- Be committed and available to participate in each of the three major components of the training course. These include: the online component (5 – 7 February 2018), in-Australia training (19 February - 2 March, 2018) and in-Sri Lanka training and workshop (18 – 22 June, 2018).
General Eligibility Criteria
- be Sri Lankan citizens and currently residing in Sri Lanka;
- not have applied for or hold permanent residency in Australia or New Zealand;
- satisfy Australian Government requirements for entry to Australia;
- obtain the necessary study and travel approvals from their employer;
- be able to provide attested documents for processing a visa application to enter Australia for the duration of the short course;
- meet the specific eligibility criteria specified below for this short course and adhere to the application process detailed in this document;
- complete a Return to Work Plan with their supervisor; and
- be available to participate in the short course for the entire duration in accordance with the dates and in the locations set out above.
How are applications assessed
Complete and eligible applications are assessed and ranked based on the applicant’s professional and personal qualities, academic competence and, most importantly, the applicant’s potential to positively contribute to the sustainable development of the tourism sector their home country.
To apply for the short course, applicants must follow the following procedure.
- Register on https://apps.australiaawardssouthwestasia.org/register in order to access the online application.
- Select “Sustainable Tourism Development” from the drop down menu as the course option
- All applications should be completed and submitted online. No paper applications will be accepted.
- All required supporting documents need to be uploaded at the time of submission.
- Only complete applications submitted by Friday, 22 December 2017 will be considered for assessment.